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Critic’s Notebook

The Cruel Abstraction of “Beast Games”

On a competition show made by the YouTube sensation MrBeast, the people are faceless and the challenges are vicious.
Infinite Scroll

A Lesson in Creativity and Capitalism from Two Zany YouTubers

Some of the optimism of the early Internet seems to live on in the whimsical videos of James Hobson and Colin Furze.
Critic’s Notebook

Conner O’Malley Is the Bard of the Manosphere

The comedian’s absurd, poignant work captures the lives of the kind of frustrated young men who helped Donald Trump win the election.
Infinite Scroll

Why the Internet Isn’t Fun Anymore

The social-media Web as we knew it, a place where we consumed the posts of our fellow-humans and posted in return, appears to be over.
Rabbit Holes

A YouTube View of Deion Sanders

The slapdash videos that Coach Prime and his team have been uploading show how he’s remade the University of Colorado football team.
The New Yorker Documentary

Tracking Down a Meme Thief in “It Feels Personal”

When a TikToker made Hugh Clegg’s video go viral without crediting him, Clegg started searching for the person behind the anonymous account.
Rabbit Holes

Li Ziqi’s Online Pastoral Poetics

Millions of people subscribed to her vision of an idyllic rural existence. Who was she, and why did she disappear?
Rabbit Holes

Turning YouTube Comments Into Art

Chiara Amisola took a close look at the stories and revelations that people leave below online videos.
Letter from the Southwest

The Disturbing Rise of Amateur Predator-Hunting Stings

How the search for men who prey on underage victims became a YouTube craze.
Culture Desk

Kevin Nealon Is Hiking and Laughing and Drawing

The beloved comedian has a hit YouTube series and a new book of celebrity caricatures.
Rabbit Holes

The Fast-Food Stars of TikTok

With the right kind of videos, a job at Subway can become a gold mine.
A Reporter at Large

How a Tycoon Linked to Chinese Intelligence Became a Darling of Trump Republicans

Guo Wengui has been trailed by scandals involving corruption and espionage. What is he really after?
Under Review

How YouTube Created the Attention Economy

“Like, Comment, Subscribe,” a new history of the platform by Mark Bergen, makes the case that YouTube cracked the code for turning the desire to watch and be watched into money.
Letter from the Southwest

Coffeezilla, the YouTuber Exposing Crypto Scams

In the golden age of con artistry, self-proclaimed finance gurus are everywhere, with few checks on their claims.
News Desk

The Grim Journey of the Accused Brooklyn Subway Shooter

Frank James, the man charged with carrying out the Sunset Park attack, appears to have inhabited a world of conspiracy theories, grievance, and mental illness.
Rabbit Holes

The Semiotics of a 1999 Toyota Corolla

The YouTube channel Regular Car Reviews delights in cultural critiques of boring automobiles.
Culture Desk

NBA YoungBoy and the Music Industry’s Unseen Stars

In 2020, a twenty-two-year-old rapper from Baton Rouge brought in nearly as much streaming revenue as Taylor Swift did. Why haven’t most people heard of him?
2021 in Review

The Escapist Sounds of 2021

In a challenging year, this was the best audio for creating a barrier between my brain and reality.
Profiles

Alison Roman Just Can’t Help Herself

A food-world star’s method and mess.
Popular Chronicles

Can Jake Paul Fight His Way Out of Trouble?

A polarizing social-media star seeks an unlikely second act in boxing.