Social Media
Annals of Communications
Is the TikTok Ban a Chance to Rethink the Whole Internet?
The billionaire Frank McCourt is launching a “people’s bid” to buy the app, replace its addictive algorithm, and give users greater control of their data. Is it a publicity stunt or a sincere attempt to reform the digital age?
By Clare Malone
Infinite Scroll
What Happened When an Extremely Offline Person Tried TikTok
In 2016, I went viral for telling people to quit social media. In 2024, I ignored my own advice.
By Cal Newport
2024 in Review
The Year Creators Took Over
The attention economy has dominated the Internet for more than a decade now, but never before have its protagonists felt so central to American life—or had such direct access to the levers of power.
By Kyle Chayka
Critics at Large
Will Kids Online, In Fact, Be All Right?
A new documentary reveals social-media platforms’ iron grip on the lives of teen-agers, one that’s increasingly being linked to a slew of mental-health issues. How scared should we be?
Critic’s Notebook
Into the Phones of Teens
“Social Studies,” a documentary series by Lauren Greenfield, follows a group of young people, and screen-records their phones, to capture how social media has reshaped their lives.
By Naomi Fry
Infinite Scroll
Taylor Lorenz’s Plan to Dance on Legacy Media’s Grave
A reporter known for chronicling the “extremely online” is making the leap to the creator economy. The most surprising thing is that she waited this long.
By Kyle Chayka
Infinite Scroll
The Desperation of the Instagram Photo Dump
On today’s social media, the only way to counteract the overflow of online content is to put out an overflow of your own.
By Kyle Chayka
Critics at Large
The Trap of the Trad Wife
A new crop of influencers showcasing regressive gender roles has soared in popularity in recent months. Is this life style a harmless personal choice or an existential threat to feminism?
Infinite Scroll
The Arrest of Telegram’s Founder Illuminates Global Anxieties About Social Platforms
Pavel Durov may have been detained for the company’s alleged illegal conduct, but his predicament is also a signal of government concern about digital networks’ outsized power.
By Kyle Chayka
Infinite Scroll
How the Harris Campaign Beat Trump at Being Online
Trump has always drawn ideas from the darker corners of the Internet, but his new opponent has found a different kind of traction by embracing the Web’s native formats.
By Kyle Chayka
The Lede
Elon Musk’s Surging Political Activism
The X C.E.O. has been using his platform to sound off on topics including Venezuela’s election, Trump’s campaign, and racial violence in the U.K.
By Jon Lee Anderson
The Weekend Essay
What Tweens Get from Sephora and What They Get from Us
Kids are mimicking the semi-professionals they see on their phones, imbibing ideas about beauty rooted in deep desires and capitulations.
By Jia Tolentino
Infinite Scroll
Making Memes for the Global “Oat Milk Élite”
A loose federation of hyperlocal Instagram accounts are both satirizing and codifying the habits of a homogenous consumer class.
By Kyle Chayka
Infinite Scroll
The Trump Assassination Attempt Meets the Internet’s Brain-Rot Era
Today’s social platforms can instantly convert even the most harrowing news events into misleading tidbits and gleefully empty jokes.
By Kyle Chayka
Infinite Scroll
TikTok’s Favorite Camera
By mimicking classic film aesthetics, the Fujifilm X100 has become a digital hit.
By Kyle Chayka
The New Yorker Interview
Lena Dunham’s Change of Pace
From her home base in London, the “Girls” creator is working on a new semi-autobiographical TV series and finishing up a memoir. But, she says, “I definitely don’t want to be my own muse.”
By Rachel Syme
The Political Scene Podcast
Could the 2024 Election Be Decided by Memes?
Supporters of the Trump and Biden campaigns are trying to engineer viral moments to win the election through social media.
Cultural Comment
The Delicate Art of Turning Your Parents Into Content
Gen Z creators are learning the lessons of Scorsese and Akerman: putting mom and dad in your work brings pathos, complexity, and a certain frisson.
By Jessica Winter
Infinite Scroll
The New Generation of Online Culture Curators
In a digital landscape overrun by algorithms and A.I., we need human guides to help us decide what’s worth paying attention to.
By Kyle Chayka